Sports footwear makers should ditch their "shrink it and pink it" approach to women’s running shoes, according to a new study. Researchers say there is a "critical gap" in the design of running ...

Running shoe companies must abandon the practice of designing women’s footwear by simply modifying men’s shoes into smaller sizes and brighter colors, according to new research published in the ...

The best Black Friday gym clothes, handpicked and tested by WH editors, including top deals from Nike, Gymshark, lululemon, Oner Active and Alo Yoga.

The engagement of pop superstar Taylor Swift and Kansas City Chiefs tight end Travis Kelce has created a seismic shift in the way teams think about their fan bases. “We used to be about a 50-50 ratio, ...