As any aspiring screenwriter knows, the process of writing a movie script isn’t easy. But if you break it down into its discrete parts—the type of script, a strong premise, solid plot, believable ...

HubSpot, the inbound marketing and sales platform, conducted research around video content that found 54 percent of respondents (your potential customers) wanted to see video from brands they support.

How exciting that you're venturing into writing a radio or television commercial. Writing for broadcast media is significantly different from writing a print or digital ad. For the first time, you're ...

This story originally appeared in NPR's Student Podcast Challenge newsletter. Subscribe here. When I (Abē Levine) started interning here at NPR, I worked nights as a wedding server. And one thing ...

From Tony Robbins to Tony Hsieh, top leaders across industries write books to cement their authority. If done right, writing a book can also generate phenomenal leads and revenue for an entrepreneur.

So, you have a job interview at a company you really like. It’s your dream job. Your interviews are scheduled, and you ready to start to preparing. But how? Most candidates research the company, the ...

We’re professors who try to write well. We also try to help our students and colleagues write well. But, really, why bother? Among the standard answers: Because businesses want good writers. Because ...

Three decades ago, research by James Pennebaker and colleagues (1986) revealed that expressing one’s deeper thoughts and feelings through writing can result in significant physical and psychological ...

Writing is hard, but don’t overlook the difficulty — and the importance — of editing your own work before letting others see it. Here’s how. By Harry Guinness The secret to good writing is good ...

So you’ve convinced your boss to start using video—nice work! Of course, now’s when the hard work begins. And if you’ve never written a video script before, it can seem a little intimidating. After ...

If you’re an avid podcast fan, you’ll notice that there are (broadly speaking) two types of shows: non-narrative and narrative. Non-narrative podcasts are more freewheeling, constructed around ...